Your Key Responsibilities  Develop and execute downstream marketing strategies for launched products.  Define competitive positioning, core messaging, and differentiated value propositions.  Lead the development of pricing strategies, market segmentation, and customer targeting plans.  Design and deliver training programs for internal sales teams, field application specialists, and customers.  Create high-impact marketing collateral—including presentations, brochures, case studies, product guides, and digital content.  Equip the commercial team with battle cards, objection-handling tools, and sales enablement kits.  Capture and analyze voice-of-customer insights through direct engagement with clients, KOLs, and partners.  Collaborate closely with Sales, R&D, Product Development, and Clinical Affairs to align strategy and execution.