Key Responsibilities

Strategy Development:

Design, implement, and execute SEO campaigns and strategies to align with business goals and increase organic visibility.

Keyword Research:

Conduct thorough keyword research and analysis to identify relevant terms and optimize content for search engines.

On-Page & Off-Page Optimization:

Optimize website content, structure, and user experience for search engines, as well as manage off-page tactics like link building and competitor analysis.

Technical Audits:

Perform regular technical website audits to identify and fix issues affecting site performance and SEO.

Content Creation & Optimization:

Work with content teams to create and optimize engaging, SEO-rich content that improves user engagement and search rankings.

Performance Monitoring:

Track, monitor, and analyze website traffic and user behavior using tools like Google Analytics to measure campaign success and identify areas for improvement.

Reporting:

Generate regular performance reports and present findings to company leadership and stakeholders.

Staying Updated:

Continuously monitor search engine algorithm changes and industry trends to adapt and update SEO strategies accordingly.

Essential Skills

Technical:

Keyword research, on-page/off-page SEO, technical SEO audits, and working knowledge of tools like Google Analytics.

Analytical:

Strong analytical skills to interpret data, identify patterns, and drive informed decisions.

Content:

Excellent copywriting and content optimization skills to create high-quality, engaging content.

Collaboration:

Ability to work effectively with marketing and web development teams to ensure cohesive strategies.

Problem-Solving:

Ability to identify and fix technical issues and adapt strategies in response to algorithm updates.